As July comes to a close, we want to take a moment to reflect on the Kanha x HBO Close Enough partnership that had everyone talking! Shortly after announcing these limited edition gummies inspired by the personalities of the show’s four main characters, outlets both big and small, cannabis and non-cannabis, jumped on the chance to cover this breaking news. Both Kanha fans and Close Enough fans showed unwavering support over this industry-disrupting collaboration, some even taking to social media to share their excitement. They couldn’t wait to try all four gummies and expressed optimism about a media giant like HBO breaking into the cannabis space with the hope that it would help to further legitimize the industry. After a robust PR campaign that included influencer partnerships with Koala Puffs, That High Couple, and That’s Bizzy in addition to targeted press outreach, we were able to garner fabulous coverage across the board including pieces in Adweek, Muse by Clio, Merry Jane, Green Entrepreneur, ComicBook.com, and more. …
Coverage Recap: Kanha Cannabis Gummies x HBO Close EnoughRead More »